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大厂浮沉:转向、止损、撕标签,OPPO二十年经历的残酷与代价
2019年前后,OPPO“刷存在感”式营销的弊端开始逐渐显现,消费者对“性价比”的要求逐渐转向“质价比”,一度被质疑高价低配的OPPO,销量排名开始出现下滑,尝试冲击高端市场也以失败告终。OPPO的关键人物之一、创造了OPPO营销体系的重要高管沈义人 ...
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