Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global advertising spend for 2024, reaching $772.4 billion.

Understanding how your audience interacts with your music is essential to helping grow a fan base of dedicated superfans. Too ...

Recently, Taapsee Pannu talked about one of the biggest marketing lessons she learned from none other than Shah Rukh Khan. Find it out here!

Learn how to use AI avatars, voice cloning, and automation to create personalized videos and streamline your social media ...

The new Jaguar campaign which has undergone a drastic rebrand has sparked a divisive response online, with some on board with its modern edge – and others being quick to "fix" it. The ad teases the ...

The ad industry is bullish on the continued growth of the creator economy as they are justifying the impactful role creators ...

When I was at the University of Botswana, fondly known as UBASCO, I remember a local social media platform called E-Dumela.

Conor McGregor has faced a further drop in followers as the fallout continues from the recent outcome of Nikita Hand's civil ...

A Senate committee has blamed the government for failing to protect people from falling victim to investment fraud scams such ...

These marketing founders count some of the biggest airlines, most influential artists and most popular consumer brands as ...

Learn how to create a winning go-to-market strategy in 2025 with proven tactics for SEM, outbound outreach, and organic ...

This episode of the Skift India Travel Podcast talks about how OTAs are catering to the evolving needs of millennials and Gen ...