Sony Group and Honda Motor's joint electric vehicle venture faces significant headwinds as it prepares to enter the U.S.

If you’ve been around here for a while, you’ll likely be familiar with the Sony Honda AFEELA concept car. It debuted at CES a few years ago, and it’s been back every year since. CES may have no bigger ...

The JV is called Sony Honda Mobility (SHM), and their first EV will be a Tesla-rivalling electric sedan under the Afeela monicker, made right here in the U.S. We know little about the Afeela EV's ...

Sony Honda Mobility (SHM) will showcase a prototype "equivalent" of its fully electric sedan, the Afeela, at the CES 2025 ...

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The electric vehicle joint venture between Sony and Honda, dubbed Afeela, is still on track to launch in 2025 ahead of 2026 deliveries. It's a software-driven electric sedan, built by Honda in ...

Afeela is a joint project between Sony and Honda, and company reps insist that it's a 50-50 endeavor. Honda did not simply ...

Sony Afeela might be just what this sleeping self-driving EV industry needs. There, I said it, and it's a change of heart that comes from finally sitting inside the prototype collaboration between ...

The Afeela EV, the product behind the Sony Honda Mobility venture, is expected to arrive in 2026 touting autonomous driving.

One of the big stars of 2023’s show was the first prototype from Afeela, a freshly inaugurated brand spun out of a partnership with Sony and Honda. On the one hand, this collaboration explains why the ...