Kanye West is making significant changes to the way Yeezy operates. Following Shopify’s closure of his e-commerce platform, Yeezy.com has now transformed into a hub for announcements.

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront of fashion.

YEEZY 曾经用设计创新的限量球鞋冲击了球鞋市场，如今的 YZY 以远低于运动品牌大货定价的「20 美金」扭转逆境，Ye 似乎想用 YZY 再次改变球鞋行业，实现当初许下「造福全人类」的愿景。不过这一模式的隐患与创新一样明显，此番 Hypebeast 便从品牌价值、粉丝经济与供应链革命等角度带来这场价格革命的多维透视。

SCALING INNOVATION. For anyone in clothing that doesn’t work at Yeezy be afraid Be very afraid,” He called out Adidas, which he used to partner with on Yeezy until the retailer dropped him in ...

Kanye West fans are rebelling over the new Yeezy sheer thong bodysuit following Bianca Censori’s nearly-nude Grammys outfit controversy. Kanye West is facing backlash online after launching ...

Yeezy, in 2009, which is best known for its collaborations with Adidas, but which continues to sell tracksuit-adjacent designers under the YZY moniker. Intriguingly, everything for sale on the ...

Following Kanye West and Bianca Censori’s shocking Grammys appearance, an ad for the rapper’s Yeezy clothing brand aired on select broadcasts of the annual award show. The minimalist clip ...

Following Kanye West and Bianca Censori’s attention-grabbing Grammys appearance, an advertisement for the rapper’s Yeezy clothing brand was aired during select broadcasts of the annual awards ...

这段时间 Yeezy 不断上新，看来 2025 年侃爷要认真搞钱了！ 几天前，本人无预警在 INS 晒出一张紧身衣的照片。 恐怕就是此前 Bianca 穿的那件 ...

时间进入2025年，各大运动产品销售平台开始陆续发布2024年总结和2025年预测。 球鞋转售平台StockX发布的2025趋势报告显示，Nike（耐克）、Jordan、adidas（阿迪达斯）、New Balance和ASICS（亚瑟士）在过去一年依旧是销量榜前五名。这个位次和2023年的排名相同。 新兴 ...

Up your sneaker game with our app. Receive instant, personalised release alerts from 50+ retailers, and stay in the loop with the latest sneakers and streetwear news. Boost your chances of copping by ...

In a since-removed 2022 interview on the Alo Mind Full podcast, for example, Ye blamed Gap for not hitting this exact price point for the ultimately short-lived Yeezy Gap Engineered by Balenciaga ...