Walmart’s beauty gift sets include top brands like Mario Badescu, OPI, E.l.f, and more, starting at just $5. Shop skin care ...

The global beauty retailer's North America CEO shares what Sephora looks for in upstart brands—and how founders can prime themselves for success.

If you're obsessed with the looks rocked by Charli XCX, Alexa Demie, Devon Lee Carlson, or Barbie Ferreira, you're admiring ...

Missed deals on the Black Friday sale? Grab the Cyber Monday deals while they last. Many brands like Apple, Dyson, Dyson, Gap ...

MAC has long been the go-to for bold lip color, but if you want that color payoff the brand’s been known for more than four ...

Looking for clean ingredient makeup brands to add to your kit? These are the best of the best — whether shopping at the department counter or drugstore. Tested and loved by the Ethos editors. Nothing ...

Thankfully, the best makeup Advent calendars are a lifesaver ... When Katie is not working on a story or connecting with brands to delve into the latest and greatest formulas, she can be caught ...

Artistry-focused Mehron Makeup, Hidden Cosmetics and Daniel Sandler were among the top beauty brands by TikTok views growth in October, per Spate. tutorials that preluded it on TikTok — drove sizable ...

Niche, artistry-driven beauty brands are having a viral moment — thanks in no small part to Halloween. Last week’s holiday — and the months of intricate and SFX makeup tutorials that ...

In the case of Texas-based makeup brand Jacy Cosmetics, too, 97.5 percent of views were driven by eligible-for-commission content, indicating “there is a conversion there for some of these brands,” ...

Some expensive brands aren't worth their weight in gold, but you shouldn't feel guilty for purchasing these beauty brands. Steelers' Cameron Heyward Says There Was a Snake in Locker Room at ...