If you want to start a more creative business, we’ve got some inspiration for you to chew over ... Our goal is to help owner managers and entrepreneurs to start, run, grow and succeed in business, ...

Brush, Candida G., Patricia G. Greene, and Myra M. Hart. "From Initial Idea to Unique Advantage: The Entrepreneurial Challenge of Constructing a Resource Base." Academy of Management Executive 15, no.

Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.