Boasting a booming user-generated online presence and a viral Weibo hashtag, Scandi-brand Avavav has secured over 20 ...

With styles such as Kerwin Frost's face-adorned Forum Hi from 2021 and more recent examples such as James Harden's upcoming Harden Vol. 8, Adidas has has hardly shied away from making strange ...

M odels getting pelted with trash weren't the only viral gimmicks from Avavav's latest runway show. For the Stockholm-based brand's fall 2024 presentation, Michele Magnani, global senior artist ...

Creative director Beate Karlsson marked fashion brand Avavav’s first runway show during Milan Fashion Week this year with an unexpected approach. To celebrate the occasion, she decided to draw on ...