That’s according to PetaPixel, which during a tour of Sigma’s Japanese HQ, was told that making the Sigma BF’s aluminum housing requires seven hours of milling by two machines. That amounts to a production output of about nine cameras per day.

Sigma's CEO says BF unofficially stands for 'beautiful foolishness,' a nod to Japanese tea ceremonies. Indeed, the camera leaves a lot of stuff out, including features enthusiasts may miss.

The BF has 230GB of internal memory instead of any removable media cards and uses the USB slot to transfer data off the camera. Sigma says this is sufficient for 14,000 JPEGs, 4300 uncompressed DNG Raws or 2.5 hours of video shot in its highest quality settings.

The Sigma BF features simplified controls on the back, a redesigned user interface, and 230GB of built-in storage.

SIGMA is pleased to announce the Sigma BF, a 24-megapixel full-frame L-Mount camera. The Sigma BF presents an uncompromising new vision for the digital camera. Stripped to the essence but packed with power,

Sigma has just brough a brand new mirrorless camera called the 'radically simple' $2,000 BF Camera. Sporting a 24.6 megapixel full-frame CMOS sensor within an ultra-minimalist aluminum unibody.

Sigma has unveiled the Sigma BF, a new mirrorless offering that represents the brand’s uncompromising new vision for the digital camera. Rooted in the origins of photography yet innovative in design, the BF is intended to accompany users throughout their day, capturing the spontaneous beauty of everyday life.

He says they've been working hard to provide "the best of the best." But, since he took over the company on 2012, the image quality of smartphones has increased and "the importance of the dedicated camera is gradually being questioned.