Patagonia, Hoka, The North Face, and more top brands are all up to 50 percent off Everywhere you look, Black Friday deals abound — except for REI, which celebrates the holidays with its own ...

REI notoriously forgoes a Black Friday event, presenting the #OptOutside campaign instead. All REI stores are closed for Black Friday and online orders won't start processing until Saturday.

REI’s anti–Black Friday approach, which was announced with the #OptOutside campaign and Thanksgiving closures of a few years back, positions the retailer’s sale offerings earlier in the ...

On Black Friday in 2015, while lines wrapped in and out of retailers like Best Buy and Target, REI stores across the country remained curiously dark and quiet. Instead of scooping up deals ...

Over the years, REI has built a cultlike following of devoted members like me by selling itself as different and better than other retailers. On Black Friday, for example, REI is closed for ...

Staff also receive a paid day off on Black Friday to Opt Outside. As the country's largest consumer co-op, everyone is welcome to shop at REI. Co-op members enjoy a wide range of benefits ...