The White Fruits Ribbed Soft Touch Short Sleeve Pyjamas proved an instant hit online as shoppers swooned over the garments.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...

The Sainsbury's Tu pyjamas have a similar design to the Djerf Avenue Go Slow Pants Fruit set, which have gone viral across ...

Djerf Avenue fans are flocking to Primark for fruit-themed sleepwear and night-time essentials. For fans of Matilda Djerf's brand, nothing will compare to Djerf Avenue's beautiful robes and cosy ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

He's coming out and telling his side, which is making all kinds of new content, which is hilarious." Vic: "Or even the Matilda Djerf scandal, with Djerf Avenue, that was very much of interest to us.