But average younger Americans, meaning members of Generation Z? That’s a different story altogether, according to a new study ...

FOUR in 10 Gen Zs estimate at least 75% of their purchases will be second-hand in three years. A study of 4,000 adults ...

Connecting with Gen Z is a high-stakes challenge for businesses. Here are some best practices, key factors and pitfalls to ...

President-Elect Donald Trump's upcoming second term raises critical questions about the impact of his economic policies on ...

Roughly eight in 10 members of Gen Z said they had experienced feelings of loneliness over the last year, according to a new ...

Gen Z is the most generous generation when it comes to tipping, according to a new survey that monitors holiday tips by age group.

It is essential to move past stereotypes and acknowledge that each generation responds to its environment in different ways.

Gen Zers don't like politics and have doubts about democracy. I know because I'm part of that age group. I also know we can ...

As prices rise, so does the pressure to spend--but which generation is getting the biggest hit to their wallets? According to ...

Low-rise jeans, which gained cultural prominence in the late 1990s and early 2000s, were synonymous with ultra-low waistlines ...

A majority of Gen Z workers surveyed say generational stereotypes have had a negative impact on their careers. Here's how ...

“Gen Z is waging war on our sandwiches!” the headline declared, with the article continuing to say that “while sliced ham is ...