The hinterland, with its large population base and rising disposable income offers 'headroom for growth' for FMCG as people there now aspire for the same brands of products as other markets Gupta told ...

Saugata Gupta, MD and CEO of Marico believes that the ‘aspirational’ rural market is at an ‘inflection point’ which provides a long-term opportunity for the FMCG companies with price point packs.  "So ...