What happens when a heritage brand attempts to erase a century of history? This British legacy marque is about to find out.

After Jaguar's 'Copy Nothing' controversy we look at the BEST and WORST car rebrands of recent times Story by Freda Lewis-Stempel • 2mo U nless you've been living under a rock, ...

捷豹新的品牌宣言之一：copy nothing（绝不盲从），源自捷豹创始人的名言「A Jaguar should be a copy of nothing」。 好巧不巧，有一家消费电子企业 ...

Jaguar is now asking consumers (and pundits) to wait nearly two years before judging whether it can deliver on its promise to launch “exuberant, vivid cars that break moulds, and copy nothing.” ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the ...

So, when a Jaguar rebrand strategy leads with a theme of ‘Exuberant Modernism’ and a statement of intent that says it will focus on “Unexpected and original thinking, creating a brand character that ...