What happens when a heritage brand attempts to erase a century of history? Experts weigh in on potential pitfalls of the ...

When the British car manufacturer posted its audacious new brand campaign on social media last year, all hell broke loose. Esquire went behind the scenes on the big cat's punchy relaunch ...

Rob Kelly, a 31-year-old dad from Harrogate, chronicled his blockade in a series of TikTok videos, which have been viewed ...

The Jaguar I-Pace isn't your typical used Jaguar, because that would be either a saloon or sports car with a stonking engine under the bonnet. The I-Pace doesn't have an engine under its bonnet.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

“这是对捷豹创始人威廉·里昂斯爵士（Sir Will-iam Lyons）初衷的回归。”捷豹路虎全球董事、捷豹路虎中国总裁及首席执行官潘庆表示， “这也预示着，具备历史积累、拥有辉煌过去的品牌有能力重塑未来。” ...

Jaguar is ‘on the right track’ with Type 00 concept says motoring expert Jaguar Land Rover The new concept has divided opinion, with it's bold design choices and colours ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the Multicloud The Future of the Internet ...

Gordon Young looks at the meteoric rise of BYD and explains a shortcoming that might drag on growth: a lack of brand legacy.

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the classic British icon at the end of 2024. Jaguar unveiled its first electric ...

Jaguar shocked everyone with its rebranding campaign in November 2024, followed by an equally controversial design study that exemplified a dramatic change in direction. The Type 00 concept ...

Interestingly, in size and shape, it appears not dissimilar to the electric Jaguar XJ that was axed midway through its development programme in 2021, though it will bear no relation to that car.