Some people have a natural knack at always having the right words to get what they want from others seemingly without ...

Executives are bending the knee to President-elect Donald Trump in an effort to curry favor with the new administration.

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

For those living under a gray cloud because of what the American electorate has done, it's time to get to work on changing ...

The phrase word-of-mouth (WOM) refers to “informal, person-to-person communication between a perceived noncommercial communicator and a receiver regarding a brand, a product, an organization, or a ...

In the digital age, personal data is hugely valuable. Companies are eager to access this data, but regulations like the EU’s General Data Protection Regulation (GDPR) require users’ explicit consent.