Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.
Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...
The phrase word-of-mouth (WOM) refers to “informal, person-to-person communication between a perceived noncommercial communicator and a receiver regarding a brand, a product, an organization, or a ...
The Echelon Insights survey of 2,401 registered voters in six battleground states reveals key insights about swing voters, a segment of the U.S. population who aren’t strongly aligned with ...
In the digital age, personal data is hugely valuable. Companies are eager to access this data, but regulations like the EU’s General Data Protection Regulation (GDPR) require users’ explicit consent.