Home” is the theme of the 4th edition of the Red Sea Film Festival as it returns to its original location, but in a sleek custom-built venue, in the recently renovated Al-Balad district in Jeddah, a UNESCO World Heritage site.

The media spotlight may have been on the raft of Hollywood A-listers hitting the fourth edition of Saudi Arabia's Red Sea Film Festival in the port city of Jeddah over these past 10 days, but what was happening in the backdrop at its market was no less remarkable.