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Opinion
2 小时
Opinion
How Gen Z is reshaping agency workplace culture
One commonality of Gen Zers is that our lives are defined in terms of eras (no, not those eras). From “post-9/11” to ...
1 天
5 of the best Gen Z marketing strategies in 2024
Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...
3 小时
Poshmark’s CMO on live shopping and recent seller backlash
Poshmark CMO Steven Tristan Young joins the Marketer’s Brief podcast to discuss the growth of resale, recent seller backlash ...
3 小时
5 of the best B2B campaigns in 2024
The best B2B campaigns of 2024 were infused with creativity and fresh new approaches, revitalizing what can often seem like a ...
18 小时
Global CMOs’ biggest challenges and priorities for 2025
Most CMOs surveyed have indifferent feelings on the global economic situation, with only 25% saying they are optimistic that ...
18 小时
Watch the newest commercials from Liquid Death, Estée Lauder, Blue Buffalo and more
A few highlights: Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic spot ...
Ad Age
1 天
10 creative campaigns to know about today
Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago ...
21 小时
Walmart and NBCU bring shoppable ads, outcomes measurement to live sports
Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, ...
1 天
Walmart to roll back diversity policies
Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...
23 小时
What marketers need to know about generative AI to transform creative—and beyond
Generative AI can revolutionize marketing, but marketers should use it as a tool to help them meet business goals—not an end in itself.
1 天
Pizza Hut hires Deutsch and VML in agency roster shakeup
VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...
Opinion
1 天
Opinion
Unhinged marketing—how brands can get weird in their advertising
When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.
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