Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything.

Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, ...

As news consumption evolves, The New York Times' R&D Lab department is at the forefront of redefining how stories are told. Their goal? To enhance the ...

Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the last few years though, the ...

Gone are the days when a sports fan could locate their favorite team’s game quickly on a predictable outlet. Instead, broadcast contracts are divided among many media outlets, with sporting events ...

Today’s vast television ecosystem combines streaming services, traditional pay-TV, and free ad-supported platforms, reflecting a sea change in how viewers find and consume video content. The scales ...

Change is an inevitable part of journalism. No one would deny the radical – and ongoing – technological shifts impacting the craft over the past three decades. And few (if any) would deny that some ...