93% of Dubliners note that, when attending an event where mobile OOH formats are present, they notice the large format. 14% ...

After a number of false dawns in the past, digital radio might finally get a new lease of life in Ireland following news that ...

The AI stoics on the other hand will adopt a plastic punk attitude of ‘ can we just get on with the work. ‘ Stop banging on ...

While love may be in the air today for St Valentine’s Day, Allianz and Women’s Aid have asked Irish men to spare a thought ...

Pt78, the Dublin-based pitching and marketing effectiveness consultancy, has beefed up its senior team with the appointment ...

As this growth continues, OOH is emerging as the perfect partner – extending reach beyond in-store, reinforcing messaging in ...

Ensuring that men of all ages and backgrounds feel represented across media is essential in shaping a more inclusive and ...

The newly formed Irish Times Group Content Studio has teamed up with Sky and Starcom, part of Core, for a new branded content ...

The Dublin-based Bold Studios has created a new global brand platform and campaign for Cobra Golf, the golfing brand which is ...

The Brill Building has created a new platform and campaign for Bord Gáis Energy that aims to encourage consumers to switch to ...

Resonating with the Next Generation: Trust is a key factor in how Gen Z engages with advertising, and OOH stands out as a ...

Digitize has a longstanding partnership with BBC Studios, the commercial arm of the BBC, and sells advertising inventory ...