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Campaign Asia
12 小时
Jaguar's identity crisis: A self-inflicted wound that could have been avoided
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...
Campaign Asia
12 小时
Sales growth is now a benchmark for PR agencies in China
The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing ...
Campaign Asia
12 小时
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how ...
Campaign Asia
17 小时
Google’s US antitrust trial comes to an end as both parties lay their closing arguments
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...
Campaign Asia
18 小时
Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...
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