Dentsu announced the appointment of Annette Male to the role of Chief Executive Officer, dentsu UK&I. Male joined dentsu in July as Chief Client Officer, UK&I and Chief Business Officer for EMEA, in ...

At dentsu, we estimate that an overwhelming majority of ad spend will be algorithm-driven as soon as 2027. Brands looking to thrive in this algorithmic era must learn today to master media craft to ...

Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global advertising spend for 2024, reaching $772.4 billion.

Dentsu Creative's annual global survey reveals a new era of empowerment worldwide, spurred by an unprecedented confidence in the power of creativity.

Media has evolved from pure performance power to a strategic driver of business growth requiring a highly nuanced approach fit for the fully addressable, shoppable, and accountable algorithmic era.

Welcome to the second edition of the Gaming Report! The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and ...

Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report, which combines data from close to 60 ...

Understanding consumer behavior is more important than ever yet has never been more difficult. Dentsu Navigator is making it easier for marketers to understand their consumers and navigate in a world ...

We are a global network, with 71,000 people around the world, coming together to deliver end-to-end experience transformation. We integrate our services across Media, CXM and Creative while pushing ...

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, we have a proven ...

The 8th edition of the dentsu exchange4media digital advertising report 2024 highlights the significant trends of 2024 along with real-time facts and figures pertaining to the entire digital ...

Our latest report gauges and compares American consumers’ sustainable practices from 2022 and 2023. We found that consumers understand the complexity and systemic nature of sustainability, and they ...