Boost digital campaign precision in New Zealand with Nielsen Advanced Audiences. Powered by CMI, this first-of-its-kind solution offers over 4,000 tailored segments, seamless DSP integration, and ...
Discover the decade-long evolution of Australia’s food and beverage advertising in Nielsen’s 2024 Report. Explore trends in ad spend, media placements, and shifting consumer attitudes toward ...
FOX hits company-high water mark in the Media Distributor Gauge with 8.4% of TV; exhibits largest monthly increase among media companies for second straight month. Disney repeats as the top media ...
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DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA region is a group of counties and zip codes that form an ...
In October, changes in the autumn season typically affect television viewing patterns, leading to variations in how people ...