Bluesky, the formerly Jack Dorsey-affiliated, decentralized answer to Elon Musk's X is closing the gap with Threads at breakneck speed. The browser version of Bluesky surpassed Threads in total usage weeks ago, but now the Bluesky app has exploded to 3.5 ...

I’ve been covering Bluesky ever since I got my invite in April 2023. I’ve felt the platform has always had promise, especially with features like feeds with custom algorithms

Threads is now prioritizing accounts you follow over accounts you don't in the default For you feed. It's a good change, but the timing seems suspicious, considering Bluesky's current popularity.

On Thursday, Mosseri announced a major change to Threads' algorithm to compete with the likes of Bluesky. The social media platform is "rebalancing ranking to prioritize content from people you follow, which will mean less recommended content from accounts you don't follow and more posts from the accounts you do starting today."