Viewers will be exposed to the latest shoppable ad formats, including ones that deploy QR codes and text-to-shop functionality. Beyond promoting Walmart as a holiday destination, the ads will feature ...
Beyond promoting Walmart as a holiday destination, the ads will feature brands from categories like CPG. NBCU and Walmart are promising closed-loop measurement for sales attribution.
Walmart wants to jump-start Black Friday shopping with a couple of ads in NBC’s Thanksgiving football broadcast that will let viewers visit a virtual store. Viewers will be able to scan QR codes ...