The four roles of the CMO - Deloitte United States
Half of interviewees in our Redefining the Modern CMO study said having an enterprise wide mindset was the most important factor in a CMO’s success—but simultaneously, only 6% of CMOs said they were actively working on growing revenue across the business. And while two-thirds of CMOs aspire to lead their organization’s corporate strategy ...
The Spring 2024 CMO Survey Insights | Deloitte US - Deloitte …
About The CMO Survey. Deloitte supports The CMO Survey—conducted biannually since 2008 by Duke University’s Fuqua School of Business marketing professor Christine Moorman—as a measure of how marketing leaders are navigating this brave new world. The survey reports on their priorities and plans enabling marketers to compare staffing ...
Redefined CMO role | Deloitte Insights
2019年9月18日 · The CMO is often the C-suite executive best placed to champion the customer’s voice, help the organization appreciate the experiences their customers have, and hold the data to prove how those experiences impact customer behavior. We see the CMO defer to other functions to give voice to issues around the customer’s experience.
Next Generation CMO Academy | Deloitte US - Deloitte United …
Deloitte’s Next Generation CMO Academy offers aspiring CMOs (or equivalent CXO roles/titles) a unique experience, focusing on professional development and growth. This immersive program is intended to embolden marketing executives as they prepare to assume future leadership roles.
Digital marketing and the mind of the CMO | Deloitte Insights
2013年11月5日 · Serving the digital CMO. To keep pace with the technology- and data-intensive role of the digital CMO, marketing and advertising agencies have been enhancing their technology capabilities by acquiring or partnering with IT consultancies. IT consultancies and strategy firms have been buying digital agencies and marketing technology firms.
Deloitte's CMO Program | Deloitte US - Deloitte United States
The CMO Program. The CMO Program delivers cutting edge research on the latest trends in marketing and unique development opportunities for marketing leaders across the globe. Download our CMO program catalogue
Chief Marketing Officer (CMO) - Deloitte Insights
Learn about Deloitte’s offerings, people, and culture as a global provider of audit, assurance, consulting, financial advisory, risk advisory, tax, and related services.
Redefining the Modern CMO | Deloitte US - Deloitte United States
As a CMO today, you face greater expectations within your organization than those who have gone before you. It only makes sense that you should have greater expectations of your own. You aren’t there just to carry out a plan; you’re there to carry the organization forward by bringing the customer perspective into every decision it makes.
The CMO’s guide to AI-powered marketing - Deloitte United States
See the CMO checklist for AI-powered marketing and the six questions to guide important governance conversations with your IT and data teams. Endnotes 1 Deloitte.
The CMO's Growth-Driving Marketing Playbook - Deloitte United …
The CMO’s Growth-Driving Marketing Playbook compiles insights drawn from this group to provide a glimpse into common goals, mandates, and approaches that set them apart from their peers and help them advance the growth agenda.