Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][1][2][3] Compare marketology, [4] which Aghazadeh defines in terms of "recog...

2022年7月22日 · In short, marketing management is the process of planning, executing, and tracking the marketing strategy of an organization. This includes the marketing plan, campaigns and tactics used to create and meet the demand of target customers to drive profitability.

2025年1月22日 · Marketing is a key business area dedicated to attracting customers and promoting a company’s products, services, and brand. Marketing management involves managing a company’s various marketing efforts. That may mean overseeing an entire marketing department or a team dedicated to an area of marketing, such as digital marketing or product …

Marketing management is the customer-centric execution of marketing tools to promote a business. Marketing managers use tools and strategies to analyze an approach to satisfy the organization's objectives and boost customer satisfaction.

2022年12月15日 · In this brief guide, we'll explore what marketing management is, the marketing management process, and how ultimately to run your marketing team in the most effective way possible.

2024年10月30日 · Marketing management is centered on creating, planning, and implementing strategies that will help achieve wider business objectives. These business objectives can involve increasing brand awareness, boosting profits, or entering previously untapped markets.

Marketing management is a critical business area that includes strategy, execution and the program oversight required to promote a company’s products and services. Marketing is a fundamental part of every business, whether it’s a for-profit company or a nonprofit organization.

Marketing management is crucial for businesses because it helps them identify and satisfy customers’ needs and wants. By creating effective marketing strategies and campaigns, businesses can differentiate themselves from competitors and reach its …

"Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value' (Kotler and Keller, 2008: 5)."

"Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.'- (Kotler and Keller)”