People mentally tune out and the email ends up in the trash can. What's clever about “advice emails” is that you are still indirectly selling your product, the whole thing is just much subtler than in a classic “sales email”.

Six words, one offer. No frills, no pretence. You don't need an adverb or fancy image to tell me your sticker deal ends tonight. Respect my time. It works.

8/ Tie up loose ends (FAQ) 9/ Repeat your call to action (2nd CTA) 10/ Make yourself memorable (Founder's note) 6/ Features and Objections. The first thing you do below the fold is make concrete the value you promise above the fold. Take Riverside for example. Their title promises “podcasts that look and sound amazing”. Their first two ...

The interaction ends. new age Content marketing. I came across a nice variant by coding teacher, @js_tut, where he manages to build a referral loop in: To receive his eBook, you have to: 1. Retweet his pinned post (promoting the book) 2. Enter your email.

The presentation ends, a receiving line forms, the CEO works his way down, Walt sense his moment. “I'm a shareholder, I've reviewed your annual report, and I'm convinced I can show you how to save several million dollars on real estate”

Every Penn & Teller show ends the same way. The magicians dash up the center aisle of the theatre and wait in the foyer to greet their fans. They take selfies, shake hands, and answer questions.