Digital Marketing News | Marketing Dive
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics ...
How 5 brands use relationship marketing to create loyal customers
3 days ago · Marigold released its Relationship Marketing Trends: Brand Rankings Report, which includes data, insights and consumer preferences on 200 brands. The report findings show that brands that get relationship marketing right emphasize optimizing customer experiences, from loyalty programs to gamification to personalized messaging and more.
Amazon unboxes advertiser capabilities spanning AI, DSP and …
2 days ago · Amazon Ads is also launching an ads data manager that allows advertisers to bring together first-party data from providers like Salesforce and use it across Amazon DSP and Amazon Marketing Cloud (AMC) to deploy, measure and optimize campaigns. The platform will enhance Performance+, Amazon DSP’s AI-powered, automated optimization capability.
Why marketers should focus on value over price this holiday season
2 days ago · Why marketers should focus on value over price this holiday season. Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to Razorfish’s David MacDonald. In today’s complex retail landscape, true value for holiday shoppers this season extends far beyond the numbers on a price tag ...
Creative Marketing News | Marketing Dive
6 days ago · A marketer’s guide to Advertising Week New York 2024. Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering. By Peter Adams • Oct. 7, 2024.
Brand Strategy News - Marketing Dive
6 days ago · Coca-Cola to discontinue its Spiced flavor after 7 months. The company said the beverage, intended as the first permanent offering for the brand in more than three years, is being phased out with plans to introduce a new flavor in 2025. By Christopher Doering • Sept. 24, 2024.
Deep Dive - Marketing Dive
Aug 8, 2024 · The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success. Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Caroline Jansen • Nov. 14, 2023.
How unifying customer value delivery can overcome marketing silos
Sep 23, 2024 · Unifying Marketing Strategies Requires Technology and Skill. Executives can envision the value of consolidating these various elements into a unified platform that offers a 360-degree view of customer engagement. Combine those benefits with the ability to act on these integrated insights, and the resulting impact increases exponentially.
AI is changing the media industry: Here’s what the numbers say
Sep 13, 2024 · Martin Pope / Stringer via Getty Images. The growing use of artificial intelligence (AI) in the media industry has drastically changed the skills for which industry leaders are looking. Seventy-two percent of media leaders say they have to reshape the talent and skill of their organizations to keep up with a changing media landscape, per a ...
9 campaigns that boosted the mood in 2022 | Marketing Dive
Dec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.