Will 4chan still be seen as an innovator under new owner?
There is little control over what content your ad will appear alongside and hardly any. 4chan, the anarchic website dubbed "the id of the Internet," looks set to stay true to its ethos under its new owner, Hiroyuki Nishimura, says the co-chief executive at TMW Unlimited.. From Campaign US.
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About Campaign US. Campaign is dedicated to celebrating creative excellence across the communications industry while putting creativity firmly in a business context. Campaign US captures the evolution of professional creative services, with a particular focus on the United States. We serve as a resource to creative and marketing professionals ...
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The best TV ads of 2022 (so far) | Campaign US
The latest Savills ad is a 60” rom-com, with the Hugh Grant role taken by four-bedroom Georgian house. In the wrong hands this could’ve fallen through, but it’s been executed with so much love that it wins you over. The Virgin Media ad tells the tale of a newbie skater, encouraged to persist by the new friends she meets under the Westway ...
Case study: How fame made Snickers' 'You're not you when you're …
2016年10月26日 · Joan Collins & Stephanie Beacham 2012 Snickers Commercial Snickers needed to up its game. From 2007 to 2009, growth for Snickers lagged behind other global chocolate brands, both in relative and absolute terms.
'Dumb Ways to Die': the story behind a global marketing …
2013年6月20日 · Marketing spoke to Chloe Alsop, marketing manager at Metro Trains in Melbourne, Australia, about the runaway success of its "dumb ways to die" viral campaign. For Melbourne’s Metro Trains, whose public safety viral "dumb ways to die" is already one of the big successes of this year’s Cannes Lions festival, it has been a remarkable six months.
Read the latest advertising industry news | Campaign US
Anti-fraud programs ‘saved advertisers $10.8b in 2023’. October 11, 2024 by Joseph Arthur The Information. Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.
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Campaign Convene: Marketing Evolved. February 27, 2025. Campaign US will host its annual flagship conference, Convene, for the second time in February 2025 in New York City. This year’s theme, Marketing Evolved, covers a broad range of challenges marketers must contend with in the age of AI, social media and online fandom. Learn more here.
You’ve got mail: Say goodbye to the AOL brand | Campaign US
2021年5月4日 · The brand will be phased out in Verizon’s $5 billion fire sale of its media assets, consisting of AOL and Yahoo, to Apollo Global Management, announced Monday. From now on AOL, which consists of digital media companies including HuffPost and TechCrunch, as well as a roll-up of early ad tech assets including Convertro and Millennial Media ...